Confidence & Career Coaching for Women in Corporate Life
Helping midlife women return to work, overcome imposter syndrome, and thrive in leadership roles with clarity and calm confidence.​​ Reignite your confidence, rediscover your purpose, and step forward in your career with renewed belief in yourself.
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Who I Help
Supporting Women Who Are Ready for More
Whether you're returning to work after a break, stepping into a new leadership role, or simply tired of second-guessing yourself — this space is for you.
I work with women in corporate who are ready to:​
Rebuild confidence after burnout or maternity leave
Transition into leadership with self-assurance
Speak up in meetings and trust their voice
Navigate promotion or role changes with clarity
Let go of perfectionism and finally feel “good enough
You don’t have to prove your worth — just rediscover it.
Transformational Results
The Change You’ll Experience
Feel grounded, calm, and confident in high-pressure situations
Speak up, share ideas, and be seen as a leader
Reframe limiting beliefs that have held you back for years
Align your career path with your values and strengths
Reconnect with who you are beyond your job title
Develop healthier boundaries and prevent burnout
Step forward knowing you are capable, credible, and ready
The SPARKi Framework
A Coaching Method Built for Real-World Growth
The SPARKi Framework is your step-by-step guide to rebuilding confidence and thriving in the workplace — even if you’ve felt stuck, anxious, or invisible.
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Strength – Reignite inner confidence
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Purpose – Align career with values
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Authenticity – Own your voice and style
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Resilience – Handle stress and setbacks
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Kindness – Set boundaries and protect wellbeing
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Integration – Sustain your confidence every day
The Tools That Set You Free
More Than Coaching — Real Tools for Real Change
Belief Coding®
Shift lifelong thought patterns, like “I’m not good enough,” and rewire your mindset with powerful emotional healing techniques.
DISC Profiling
Understand your natural communication style and how to work better with others — especially in tough team dynamics.
Motivational Mapping
Discover what truly drives you so you can create a career path that feels energising and aligned.
What You’ll Gain from Working Together
Rebuild Unshakable Confidence
Silence Self-Doubt & Imposter Syndrome
Return to Work with Clarity
Bounce back stronger after career breaks, redundancy, or burnout — with calm, grounded confidence that lasts.
Let go of overthinking and second-guessing. Start showing up like the capable leader you already are.
Navigate re-entry into the workforce after maternity leave or a long break without losing your identity.
Step into Leadership Authentically
Unlock Your Inner Strengths
Rewire Limiting Beliefs with Belief Coding®
Lead in a way that feels true to who you are — with resilience, presence, and personal power.
Use tools like DISC Profiling and Motivational Maps to understand what energises you and how to communicate with confidence.
Let go of deep-rooted fears like “I’m not good enough” or “I can’t lead.” Replace them with belief systems that support growth and success.
Corporate & HR Programmes
PROGRAMMES & SERVICES
Return to Work Coaching
Hi, I’m Sam Fraser
As a Confidence & Career Coach, I specialise in helping midlife women rediscover who they are — and what they want — in their professional lives.
I created the SPARKi Framework after my own journey through career shifts, self-doubt, and motherhood. I combine coaching, psychology, and intuitive tools to help women like you feel empowered again.
Let’s move you from stuck to seen.
Here’s What Clients Are Saying…
Claire, Coaching Client – Business Clarity & Systems Support
"I had so many business ideas floating around, but no clear structure or plan to move forward. Sam helped me set up Monday.com in a way that actually made sense for my brain, and suddenly everything felt manageable. More than that, she helped me prioritise what really mattered and gave me the clarity to take action on the ideas that lit me up. I’ve now got direction, confidence, and systems in place that I actually use. I couldn’t have done it without her support!"
READY TO BEGIN?
You’re More Capable Than You Think
You don’t have to wait until you feel ready. You just need the right support.
Let’s take the first step — together.
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Free Guide
Step into your full power with the SPARK Leadership Confidence Guide. Designed for corporate leaders who are ready to lead with clarity, courage, and impact, this free resource offers practical strategies to strengthen self-belief, communicate with authority, and inspire your team with confidence.
GRAB THE FREE GUIDE NOW!